Internet has achieved a feat which a few decades back was nearly unthinkable and unachievable. It has diminished boundaries between people from across the globe which has brought the world closer, making sharing of life experiences possible on a day to day basis. One of the things which is practically dominating the Internet currently, is the blogs. If you have an Internet connection there is virtually zero chance of you not coming across or hearing about blogs.
What are blogs?
Blog is the shortened form of the word ‘weblog’. Few years back, blogs began their journey as an online platform for many people to share their lives with others across the globe. A blog could be considered to be an online journal of a person which was intended to be not so personal and shared with anyone who wanted to read them. But much like everything else, blogs, which were previously considered to be nothing more than personal diaries, have witnessed evolution in their form and reach. Now blogs pertaining to anything imaginable are present on the web for access of millions of people.
Different people have different definitions of a blog. But irrespective of how one chooses to define it there is no denying the power of blogs. Blogs have been known to create never- seen- before impact on people and many people as well as businesses have seen success only because of their carefully created and targeted blogs.
Why are blogs important for your business?
As mentioned earlier, blogs are no more limited to only personal use by people who want to share their lives. They are now an integral part of businesses which want to generate and maintain traffic online. Though blogs have been known to attract clientele, some people underestimate the impact blogs can have on the total traffic outcome. There are many reasons why blogs can be of great help to your business. Some of them are as follows:-
- Blogs help in creating traffic and ensuring that traffic converts into business. They can be used as a link between your website and all other social media platforms. You can update relevant and targeted matter on the website and promote your webpage by linking it social media platforms like Twitter, LinkedIn, Facebook etc. inbound links from your social media business page leading to your main website can be great way to move your audience in the desired direction.
- Blogs can help you in maintaining high SEO rankings. SEO algorithms now filter out low quality repetitive content and blogs with fresh and updated subject matter can help keep your ranking high on the search engine pages. Blogs can be written using various keywords as well as tags which will increase your visibility when people search for the content. Regular updates on the blog are the key to boost your SEO rankings.
- Blogs can help you in establishing your brand identity. Well researched blogs can be a great way to help inculcate trust in your customers about your company and your brand. Blogs can show your knowledge and can help your potential customers in clarifying any doubts that they may have in their minds. The better the matter in your blogs is, the more your customer is likely to have faith in you as it will help them see your company in a better light.
- Blogs can be a great way to cement your relationship with your customers. Customers tend to understand more about what specific products or services they are looking for when they read blogs. Also, as you continue to interact with them via their comments and responses they know that you are a company that truly believes in customer satisfaction.
What are different types of blog writing?
Blogs can be of different types like business blogs, niche blogs, journals, professional blogs etc. business blogs are the newest buzz in the industry. Blog writing services help many businesses write content on their blogs which guarantee improvement in the traffic numbers. Blog writing services provide a professional edge to content which otherwise may not appeal to your targeted audience. The purpose of business blogs is to reach specific audience and blog writing services have a team of experts which know how to weave magic with their words. The key for a successful business blog is to write about variety of topics but which all resonate with your core business ideology. Most business blogs have very high standards for content as it is this content only which represent and form the image of their brand in the minds of their customer. Most content writing services also provide blog writing services which go hand in hand today. A good business blog can solidify the online presence of any business or brand.
Dr. Mitalee Shome is a top English Language Expert, based in Mumbai, India. Dr. Mitalee is a PhD in English literature, with over 30 years of rich and varied teaching experience. For all your Blog writing requirements, please contact us at English Expert India.